TÜV Rheinland, a world-leading provider of inspection, supervision, certification and auditing, announced that Beijing Sinobo Guoan Football Club had officially gained the certificate of SQS-Sports at the 3rd World Soccer Convention on May 23, 2018, so that Beijing Sinobo Guoan F.C. became the first CSL club who had gained the certificate.
Certified Service Quality - Sport
Professional sport is becoming increasingly prominent in society and the economy. This is also raising expectations in terms of service quality and customer satisfaction in professional sport. To meet these increased requirements, TÜV Rheinland has developed the new international standard “Certified Service Quality - Sport”, which makes clubs more attractive and boosts their image.
In the new certification procedure, the impact of the range of services on customer satisfaction and the benefits to the fans/customers in particular are recorded and audited along with the processes. Consequently, incorporating the fans/customers of a club in the audit in the new “Certified Service Quality - Sport” certification procedure was the obvious next step. On this basis, the key stages of the procedure are: ▪ The mystery check in the stadium by suitably qualified auditors from TÜV Rheinland, and ▪ A survey of the fans/customers by the renowned sports market research company SLC Management, based in Nuremberg, Germany.
The certification procedure focuses on all aspects of the club and stadium infrastructure at the relevant points of contact with the customer. The results of the mystery check and the surveys are extensively documented, discussed with the club in an audit meeting and used as the basis for improvement measures.
The new procedure offers clubs benefits and advantages such as: ▪ An improved image and enhanced attractiveness among stakeholders (particularly in terms of spectator numbers and sponsors) ▪ Tips on optimizing service quality in the context of the range of services ▪ Benchmarks with other clubs
The biggest club in the world, FC Bayern Munich, was the first to go through the new procedure and receive the “Certified Service Quality - Sport - Professional Clubs” certificate. As well as FC Bayern Munich, other top clubs have since also had their service quality certified. You too can benefit from our expertise in high quality standards in professional soccer!
