SINOBO Group is a company with its own temper and soul. Its culture construction has never been conducted through the 'slogan and movement' approaches, which are not the style SINOBO Group prefers. In SINOBO culture construction, the natural and smooth approaches are taken characterized by 'Life-Giving Spring Breeze and Rain, Still Water Running Deep'. It is not done in a high manner, and it is felt and experienced by every SINOBOer.
If it is asked what the 'Way' in the Way of SINOBO is. We believe that it is 'Aspiring Forward', which is the starting point and end point and also the consistently main line in the interpretation of SINOBO culture.
Mr. Guangqian Zhu said, "Many heroes and beauties with vigor and vitality have passed away, and many grand and spectacular successes and failures have passed by, but only the cultural spirit is truly immortal". Making use of such sentence pattern, it can be said that the strategic objective of SINOBO Group may be adjusted and the Group’s business model changed, but the soul of SINOBO culture 'Aspiring Forward' will never be changed.
So, what is the essence of 'Aspiring Forward' ? It is the feeling for the career, the mind for the team and the care for the colleagues.
We are pursuing the magnificent, deep, bold, powerful and refined business pattern, and we refuse to have the life experience with mediocrity, carelessness and ever-lasting boredom. Just as Mr. Tao Xingzhi said, “Everyone has his own natural endowment since he was born. He was born for the great cause and will pass away after he has completed the great cause.” All people involved in the great cause in SINOBO Group can feel fully satisfied with their achievement and fulfillment when they review their toil in life! This is the feeling for the career by SINOBOers.
We are working with the like-minded people together, appreciating each other’s advantages, tolerating each other’s shortcomings, and giving each other the greatest sincerity and value. During this process, no matter we are happy, or sad, or we succeed, or fail, we share responsibility, help each other, and make joint achievement. How pleased this journey! We do care personal gains and losses, but we care more pursuing the team success! This is the mind for the team by SINOBOers .
We are trying to inject some warmth into the cold commercial environment. Such warmth brings love and trust to each other for the organization members under the same roof so that we can rush out of the narrowness full of selfishness and coldness. Our cause is definitely a long one-way journey, and therefore we should let the humanistic care and human glory shine upon us during the journey and warm all team members. This is the care for the colleagues by SINOBOers.
In our life, we need to be involved in, create or belong to some organization culture to search for the value support and spirit stand for our lifet. To all SINOBOers, the philosophy of 'Aspiring Forward' is a brightly red flag fluttering beautifully. So let’s get to know how to rise in the lazy, undisciplined and decadent depression, how to calm ourselves in the flowery and agitated popular atmosphere and to pay attention to friendship in the troubled business world seeking nothing but profits, thus we can be guided with great pattern and atmosphere in our life.
The philosophy of 'Aspiring Forward' is reflected more or less in our management cognition and practice.
- We advocate that the high-level employees should conduct forward thinking and be bold in action to win the future for the organization, the middle-level employees should resolve problems creatively on the basis of self-cultivation, and the low-level employees should be responsible for and exert more effort in their works, and build the ordinary jobs into beautiful scenery. They may seek after magnificent career but create values with efforts little by little.
- We stress the matching degree of the employees to be recruited with the Group's philosophy, and especially, we would spare no effort in employing the like-minded people qualified for key posts. This is a great challenge for the recruitment, but it does not prevent us from our persistence and exploration in recruitment. We believe that only a team with a common culture identity can make a great achievement.
-\We advocate that managers at all levels, on the basis of following the organization principles and safeguarding the enterprise's interests, should take close care of team members and give them full respect, freedom, tolerance and care. We are against dismembering the connotation of the 'occupational manager' and covering the alienation to the organization and the indifference to the team members in the so-called 'occupational manager' coat.
If the philosophy of 'Aspiring Forward' is personalized, he should be such a person with strong career motivation, wisdom for future, being bold and courageous in action, and forging ahead. He should also make achievement, help others and provide customers with satisfied services. Meanwhile, he should have individual ability to perform a good team work, but he will not shelter other’s glory by showing his own charm. Furthermore, this person should work in accordance with principle and not compromise easily. As a person, he is passionate with chivalrous spirit and tender heart.
