Take off the Rosy Glasses to Look at the Mansion

2012-03-05

There is no uniform definition of the mansion standards. However, from the point of view of foreign mature experience, the living atmosphere and culture created by the absolute high-end real estate have an influence on the development level of a region and even a city. The high-end mansion is by no means a symbol of showing off wealth. The owner more is lofty in the soul.

- Today’s Luxury, Tomorrow’s Necessity

In 1852, Louis Vuitton revolutionarily created the flat-topped suitcase and opened its first shop in Paris, specialized in serving the French aristocracy. The design of the flat-topped suitcase regarded as a luxury at that time was soon imitated and became a trend leading the public products.

As the plane was born, Cartier designed the world's first watch for the pilot in 1904. Since then, the watch had been widely used in the field of fashion but soon became common.

The real estate product, in essence, is similar to the luxury. For the real estate organically composed of the construction, landscape, space design and other various factors, any leading idea and technology must be firstly used in the mansion and then widely used afterward. As a mansion, it enjoys the priority to the advancement of the science and technology as well as the investment value. The new technology applied in the mansion can enable the owner to enjoy the comfort and convenience of the future life in advance. From a certain aspect, the mansion marks the development standard of the most advanced idea.

The courtyard houses were the representative of the mansion once popular in China. From Lu Xun, Lao She to Liang Sicheng, the mansions of many celebrities in Beijingin the past were mainly in the form of courtyard houses. In such construction space, the culture and wisdom of the large Chinese families can be inherited and developed.
The courtyard houses, large-scale palaces and even the Imperial Palace most fully embodied the ritual. As a mansion belonging to an era, it reflects the imprinting and the characteristics of the traditional culture passed down.

All kinds of constructions, as the carriers, gather the family ethics, the patriarchal idea, the hierarchy, the geomancy, the pursuit and yearning of a happy life and the art aesthetics. This kind of leading gathering always affects other products in terms of construction concept and technical level. This gathering, with the identity of a pioneer, transplants the successful experience to other products and transfers the effects.

- What can a Mansion Bring to People?

In any city with a higher degree of urbanization, the formation of a mansion will always drive the peripheral matching and the circle environment. In this sense, the "mansion environment" is the inevitable result of the economic development rules of the city. However, it is not difficult to know that the formation of an area with mansions ultimately needs a circle formed to serve the people with the same wisdom and at the same level. There are many famous mansion zones in the world, including the Mediterranean coast in France, the California Beverly Hills in theUnited States of America,TokyoBayandHong KongBay, etc. And the overwhelming scale of distinguishing them from other residential areas is not the wealth but the circle culture formed based on highest quality there, which is the most concentrated civilization embodiment of a city.

The traditional real estate industry occupies and overlays all kinds of resources as the production factors. In this value system, the land resources and the building materials are the value basis. The value of the resources determines the value of the product, whose value is the result after the integration.

Now, the real estate has increasingly become a knowledge-intensive industry. The current real estate market takes the creation of the value based on the integration of all kinds of resources as its development direction. In the future, the real estate industry will be not only the pillar industry in the economic development but also the practitioner of the Chinese culture. The mansion will play an exemplary role in the development of the whole industry. Therefore, it fully embodies the value of the land. Meanwhile, the mansion with the cultural and technological innovation will become more and more acceptable in society and further reflect its intrinsic value. 

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