Heritage Estate’s uniqueness and prestige have become legendary in the Beijing property market. The development sits in an unrivalled location and was designed and built using the finest technology and materials from all over the world. Heritage Estate has truly created value far beyond the tangible, the value is in the form of a strength of belief. From the outset, the developer has used stringent criteria to evaluate the work being undertaken and created plans using exacting standards and professional insights from its team of experts.
Six Major Standards, Perfection from start to finish
Standard I: Exclusive Location in harmony with nature
Rare and precious resources are the natural prerequisites for the creation of top-class residences. Rare and precious resources become treasures that you can desire but cannot possess due to their scarcity and value. Once in possession of various rare and precious resources, a residence will have a remarkable character. In the busy urban space, possession of a harmonious region in a prime geographical position brings great advantages. Elegance is created by absorbing the spirit of conventional feng shui. In addition to the natural environment a top-class residence possesses, more importantly, daily living and ecological functions. In a modern metropolis the rarely realized ideal is to live in a place full of human wealth and close to nature. Since ancient times in Beijing there has been a miraculous place that fuses an ideal urban location with a lakeside setting--Diaoyutai. Located in such a treasured location is Heritage Estate. Heritage Estate lies to the north of Changan Avenue and within the West 3rd Ring road. It is located 80m away from the north bank of Yuyuantan Park and hidden from the busy city by the lake bank. With Beijing’s shortage of water, it is really a gift from God to have a lake of 630,000m2 and 750,000 m2 of unique green land with lawns and flowers in such a location. These rare and precious resources are becoming more difficult to find and increasingly treasured as time passes by.
Standard II: Customized Construction, Creating Luxurious Human Residences
Like other luxuries, customized construction of an exclusive community is a fundamental requirement. It is hard to imagine that a community with thousands of apartments can be called an exclusive community. However, Heritage Estate has stuck to its standard of customized construction to create a truly high-end residential community. A truly exclusive residential area needs to be technically unique, aesthetically innovative and differentiated by its material quality. It should also be exclusively customized to make every detail classic and distinguished. Processes are repeatedly refined before eventually building every apartment with equal care. Materials are strictly screened and replaced to eventually create high-end quality and cutting-edge technology. Heritage Estate is just such a classic formed with special and great attention by way of customization. The development has an area of 16,000 m2 and a floor space of 43,000 m2, but with 4 buildings arranged in one row from west to east on the bank of Yuyuantan Lake. The buildings display the essence of Western architecture, but respect traditional Chinese building style regarding residential aesthetics. From the lobby and interior finishing, the interior space stresses detailed defect-free styling and concern for every corner of the building.
Standard III: Unit Size and Comfort, Determining the Quality of the Overall Product
Spaciousness is a prerequisite for top-level residences in order to provide comfortable living space. Only with suitable spatial dimensions can the units provide the conditions for a comfortable life and enhance the living standards of the whole community. Such a standard is shown in every aspect of space: from an open entrance to a spacious private gym, from super-large meeting rooms to sufficient space for privacy, the spaciousness of large units creates unrivalled enjoyment. The southern side is designed for the comfort of residents with adequate width and height to enjoy the sunlight, fresh air and view. The spaciousness of living units allows residents to realize any decorative requirement without any spatial limitation or any restriction on materials. This gives residents the freedom to express their own individual style. Space limitations mean it is rare for high-rise residences to offer large living units. However, Heritage Estate offers more than 100 large units with incomparable living space. The units are designed with a huge quantity of rare materials such as pure leather floors, oak wood floors and night-fragrant marbles. These materials are integrated with open space for perfect compatibility with practical, comfortable and artistic pursuit.
Standard IV: High-level Living
The type of residents determines the social values and aesthetic tendency of a community—man and community have always been in synchronization with one another. With the rapid reform and opening-up of China, many people have increased their spiritual as well as material wealth. Those people that are no longer seeking fame and gain have become open-minded and reflective. Their requirement is for low-profile and subtly designed residential areas without the vanity and extravagance of contemporary architecture. By keeping to a Chinese tradition of more than 800 years, Heritage Estate has followed, in every detail, the Chinese traditional rite-based civilization in terms of low-profile architectural style, a quiet courtyard for residing by water and tangible quality. As time goes by the value of such a special location becomes increasingly rare and precious.
Standard V: Customized Service for a Comfortable Lifestyle
A happy life is not only to own a residence, but also to maintain a higher quality of life. Geographical position and building are a platform for living, while service is for life. A house can be no more than a house if the supporting services fail to reach a top-level standard. Top-level service includes conventional property management service as well as a private house-keeping service. First-class property management companies provide services allowing residents to avoid all of the worries about daily life and to create a safe, private, and comfortable residential environment. Service personnel with employment experience in international hotels are engaged to customize the housekeeping services for residents. They also provide private services such as Chinese and Western catering, spa and beauty care, health care consulting and even consulting services for the maintenance and service of imported household appliances. Heritage Estate puts the double-service concept into practice. It has chosen Gloria Properties to provide conventional property management and private housekeepers with more than twenty years of experience in five-star hotel management to provide residents with customized lifestyle services to make life really enjoyable.
Standard VI: Exclusive Original Design and Constantly Improved Standards
Top-class residences are exclusive, original and advance with the times. Products can be duplicated, but harmony and integration with a rare and precious geographical position cannot be duplicated. Landscape can be duplicated, but respect for and combination with natural resources cannot be duplicated; forms can be duplicated, but principles cannot be duplicated. There are always some things that cannot be duplicated and top-class products are often copied, but the followers are always copying and the followed are always innovating. Real value can never be created by the follower, only by innovating constantly can one lead the industry and create new benchmarks. Heritage Estate has established a unique product value system in terms of architectural techniques. It took the lead in applying the dry curtain wall system and using the red bricks on high-rise buildings. In terms of architectural details it used the Chinese traditional sculpture style and applied modern and innovational sculptural technique. In terms of interior finishing techniques, Heritage Estate uses conventional materials but applies a huge quantity of original copper, pure leather, timber and stone. These numerous unique and original features have created the top-class quality and fashionable charm of Heritage Estate. Innovation based on tradition, times and human-oriented properties are not only reflected in every detail of the product, but also becomes a notion of continually pursuing innovation. As time passes by, such notions will definitely create more works without equal.
Strive for Perfection and Create Everlasting Promoted Value
Heritage Estate has become a unique development by using these six major standards. Heritage Estate bears testament to the fact that only residences meeting the six major standards can create value higher than price. As the Chinese real estate market matures, the living requirements of residents for “hundred-year property” will be fully realized at Heritage Estate.
Evolution of Top-class Quality and Belief-oriented Heritage
As a high-end real estate project, Heritage Estate is successful for its firm belief in following the six major standards and creating value higher than price. The project team has such beliefs. In terms of architectural design, building engineering, interior finishing, marketing planning and customer service, the project team of Heritage Estate has strictly followed the six major standards to surpass the existing and create value. In pace with the times, the project team introduces exciting higher standard and higher value into every brand-new project. To build a hundred-year quality, those with a strong mind will always move forward constantly.
